Scientific tools and reliable neuroscience data are needed to collect biometric data (heartbeat, respiratory rate, electroencephalography, Galvanic Skin Response etc.) which includes the user's emotional and cognitive reaction to a product or an experience.
We will see how with the support of technology we can analyze the waves emitted naturally by our brain, among which for example Alpha waves, those that indicate the presence of positive thoughts, of serenity and liking: depending on the cerebral area in which they are detected, it is possible to understand what emotions the experience has aroused in the user.
Tutti gli orari
Friday 12 October
From 2.30 pm to 3.30 pm
Domes Food Tech pav. 4
Thimus is the first Italian Company entirely specializing in applied neuroscience and biometric research: a scientific approach to factors influencing a product, brand or experience impact on its intended target.
It is the most important event in the world of innovation. Is a showcase of invention, creativity, and resourcefulness. Maker Faire gathers together tech enthusiasts, crafters, educators, tinkerers, schools, universities, research institutes, artists, students, and corporations. Makers come to show their creations and share their learnings. Attendees flock to Maker Faire to glimpse the future and find the inspiration to become Makers themselves.